Paid Marketing

Solutions

• Google Ads
• Keyword Targeting
• Facebook & Instagram Ads
• Landing Page Optimization
• Budget Allocation & Monitoring

Client Overview.

In a competitive healthcare landscape like Mumbai, standing out requires more than clinical excellence. When a leading multispecialty hospital in Mumbai approached us, they needed more than visibility; they needed patients to choose them over long-standing competitors. Our paid marketing campaign delivered promising results. With optimized spends, compelling creatives, and performance-driven strategies, we helped the hospital reach the right audience at the right time. The campaign not only amplified the hospital’s digital presence but also positioned it as a credible healthcare choice among established players in one of India’s busiest medical hubs.

Objective.

The hospital partnered with our agency to launch a data-driven paid marketing strategy across all locations with the following objectives:

• Increase qualified patient inquiries within a defined budget.
• Improve visibility for specialty treatments and emergency services.
• Drive targeted traffic from high-intent patients through Google Ads.
• Build brand awareness and trust through Facebook campaigns.

Planning & Execution.

We designed an integrated campaign that combined search-focused performance ads with awareness-driven social campaigns.

Google Ads

Promotional campaigns showcasing our centre for excellence and medical services.

Keyword targeting

Keyword targeting for specialties such as cardiology, oncology, and orthopedics.

Facebook & Instagram Ads

Awareness and engagement campaigns showcasing advanced technology, patient success stories, and community healthcare initiatives.

Landing Page Optimization

Dedicated pages with simplified appointment booking, click-to-call options, and mobile-first design to maximize conversions.

Budget Allocation & Monitoring

Continuous A/B testing of creatives, ad copy, and bid strategies to improve cost efficiency.

Whatsapp Ads

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Results.

Client Impact.

Through a strategic mix of Google, Facebook, and Instagram campaigns, the hospital invested a total of ₹3 crore in digital advertising. The campaigns not only generated measurable patient leads but also reinforced the hospital’s leadership in the digital market. This investment delivered exceptional results, generating revenue that was 8.23 times the amount spent. The strong return on ad spend (ROAS) highlights not only the efficiency of the campaigns but also the hospital’s ability to convert digital visibility into tangible patient acquisition and revenue growth.