How The Pure Concept Home Elevated Its Digital Presence with Website Redesign and Google Ads
Solutions
- SEO Strategy
- Website Redesign
- Mobile Apps
Client Overview.
Founded in 2019, The Pure Concept Home is a lifestyle brand and design studio based in Mumbai. Building upon the legacy of The Pure Concept – a fabric brand established in 2012, the venture extends its design ethos into interiors, furnishings, and décor. Known for blending Indian craftsmanship with global sensibilities, the brand embodies timeless minimalism, warmth, and creativity along with in-house manufacturing. Their flagship store in Kala Ghoda, Mumbai, offers a curated range of fabrics, furniture, rugs, ceramics, and accessories, alongside space planning and interior consultancy.
Objective.
Despite strong recognition in the fabric industry and a loyal clientele, The Pure Concept Home faced a gap in digital visibility. The website did not reflect the brand’s design philosophy and was not optimized for conversions. This also meant a limited reach to potential customers in the absence of a paid media strategy. The goals were:
- Redesign the website to reflect the brand’s aesthetics and premium positioning.
- Implement Google Ads to drive targeted, high-quality traffic.
- Improve the digital journey to convert visitors into customers and inquiries.
Planning & Execution.
We approached the challenge with a dual strategy of website transformation and paid campaigns.
Website Redesign
- Introduced a user-friendly website for smooth navigation and better client experience.
- Developed a mobile-responsive, modern design highlighting homes and communities.
- Added strong calls-to-action to guide visitors toward inquiries and lead forms.
Google Ads Strategy
- Conducted keyword research to identify high-intent queries in home interiors, luxury furnishings, and bespoke design.
- Structured campaigns to target customers actively searching for premium décor and design services in metro cities.
Results.
Here are some key statistics that The Pure Concept Home achieved
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Organic traffic increased by 42.28% within 6 months.
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From April 2024 to March 2025, the website’s organic performance improved, with total users increasing by104.61%, new users by 58.43%, returning users by 95.06%.
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website views increased by 59.24% compared to the previous year.
Organic Search.
Organic Traffic.
The refreshed platform not only attracted more visitors but also reflected the elegance and comfort that define Pure Concept Homes crafted collections.
Client Impact.
The Pure Concept Home now stands on a strong and scalable digital foundation, powered by its redesigned website and precision-driven advertising. The refreshed platform not only captures the essence of the brand’s design philosophy but also connects seamlessly with a wider community of design-conscious customers. With enhanced lead generation and deeper engagement, the digital ecosystem has evolved into a powerful growth engine, strengthening the brand’s position as a premier lifestyle and interior design leader in India’s luxury market.